This research center works on the new ideas for smart city applications. It was founded, 2005 and was entitled as Network & Optimization Research Center. The center has been renamed to Novation, Optimization & Redesigning of Cities (NORC) to meet its new mission.

It is our power to extract your contexts, behaviours and activites,

from your smartphone.

Just, we analyze your smartphone’s data, when you accept our request.


We focus on Data Mining, Artificial Intelligence, Neural Network, Optimization, and Network Flow Problems. The smartphone-applications for Intelligent Transportation Systems (ITS) are also our interest.


We have received many accolades for implementing projects in the areas of public transportation network design and intelligent transportation systems, as well as writing some papers on driving behavior analysis and hazmat transportation. See here.

Join us

To inquire about the ways to join us, please contact one of the members.